Sales Performance Analysis Project
Turn raw sales data into a structured analysis with clear KPIs, trends, segments and decisions that can be checked and explained.
1. Start With Business Questions
- How is revenue changing over time?
- Which products or categories contribute most?
- Which regions or channels are growing or declining?
- Are changes driven by volume, price or mix?
2. Clean and Validate the Data
- Check dates, currency and numeric types
- Review duplicates and missing values
- Confirm definitions of revenue, units and returns
- Document assumptions before analysis
3. Build Useful KPIs
- Total revenue and units
- Average order value where order data exists
- Growth over comparable periods
- Product, region or channel contribution
4. Use AI as an Assistant, Not the Source of Truth
AI can help draft formulas, exploratory questions or narrative summaries. Verify calculations directly against the data and do not accept generated causal explanations without evidence.